Not sure where to begin? This is for you.
Think all PPC agencies are the same? Think again. A recent eMarketer survey found that companies leave agency partners for a variety of reasons that can be chalked up to misaligned expectations about anything from pricing and value (33%) to being unhappy with the strategy (%13) or needing different capabilities (14%). Ensuring you’re on the same page from day 1 can make or break the relationship.
There’s no one-size-fits-all solution for PPC management, but the tips in this Guide will help you hire the right agency for your unique business needs.
This guide covers:
- Phase 1: How to prepare for your agency search
- Phase 2: How to interview agencies with your goals in mind
- Phase 3: Getting started with your new agency
- Plus a handy checklist to leverage during your evaluation!