---
title: Webinar - 8 Steps to PPC Success for SaaS Brands
---

[HawkSEM](https://hawksem.com)

![contact_us_img-new](https://results.hawksem.com/hubfs/HawkSEM_September_2019/Images/contact_us_img-new.jpg)

### Webinar Recording

# 8 Steps to PPC Success for SaaS Brands

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## Missed our live webinar? Or simply want to revisit?

### Recorded on: November 26 @ 1pm ET / 10am PT

With long sales cycles and an emphasis on demos, SaaS companies have a unique set of marketing obstacles. The same goes for advertising on platforms like Google and Bing.

Watch this video for an informative webinar covering 8 Steps to PPC Success for SaaS Brands. Steve Dang, Director of Digital Marketing and Strategy at HawkSEM, walks us through his top 8 PPC tips to drive maximum impact in 2020.

These 8 steps will include:

- Your landing page is your lifeline: make it count
- Focus on credibility to drive leads
- Know your ICP - and leverage this audience intel
- Make retargeting your best friend

Steve provides actionable advice with tactical takeaways. Finish this video smiling — with a solid to-do list for you and your team.

 

### Speaker:

![steve-dang](https://results.hawksem.com/hs-fs/hubfs/steve-dang.png?width=130&name=steve-dang.png)

**Steve Dang**  
**Director of Digital Marketing and Strategy at HawkSEM**  
*Steve has 10+ years of experience leading large teams while driving meaningful user and revenue growth. He's worked with clients across a broad section of industries and sectors, including SaaS, FinTech, E-commerce, education, insurance, and financial services.*

 

### Watch this Webinar

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