Missed our live webinar? Or simply want to revisit?

Recorded on: November 26 @ 1pm ET / 10am PT

With long sales cycles and an emphasis on demos, SaaS companies have a unique set of marketing obstacles. The same goes for advertising on platforms like Google and Bing.

Watch this video for an informative webinar covering 8 Steps to PPC Success for SaaS Brands. Steve Dang, Director of Digital Marketing and Strategy at HawkSEM, walks us through his top 8 PPC tips to drive maximum impact in 2020.

These 8 steps will include:

  • Your landing page is your lifeline: make it count
  • Focus on credibility to drive leads
  • Know your ICP - and leverage this audience intel
  • Make retargeting your best friend

Steve provides actionable advice with tactical takeaways. Finish this video smiling — with a solid to-do list for you and your team.




Steve Dang
Director of Digital Marketing and Strategy at HawkSEM
Steve has 10+ years of experience leading large teams while driving meaningful user and revenue growth. He's worked with clients across a broad section of industries and sectors, including SaaS, FinTech, E-commerce, education, insurance, and financial services.